Pay-Per-Click PPC Advertising – Patrick Schwerdtfeger Patrick Schwerdtfeger discusses pay-per-click (PPC) and how you can get better prospects for less money by targeting 4 and 5-word keyword phrases on Google Adwords and Yahoo Search Marketing. People who search for 4 and 5-word long tail keyword phrases are closer to a buying decision and you can target those phrases for much less money than the shorter keyword phrases.Patrick is the author of Webify Your Business Internet Marketing Secrets for the Self-Employed (2009) as well as Make Yourself Useful Marketing in the 21st Century (2008). He is also the creator of the Social Media Victories Real Businesses, Real Campaigns, Real Results 6-DVD marketing program. This video is about leveraging a very powerful way of attracting targeted internet traffic to your website, and saving money in the process. By targeting 4 and 5-word keyword phrases on the pay-per-click (PPC) platforms (including Google Adwords and Yahoo Search Marketing), you can achieve a lower cost per click and get better prospects at the same time. Patrick is a sought-after professional speaker who has spoken in Canada, the United States, Europe and South America. He speaks about leadership on todays social internet, small business marketing and the opportunities of our changing information economy. Call 510-282-4115 to inquire about speaking fees and scheduling. Patrick is the founder of Tactical Execution, an marketing agency and consultancy offering online marketing, internet marketing

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