Announces Official Launch

(PRWEB) October 05, 2012 is pleased to announce its official launch. The site, which has been in beta for the past year, is a live, searchable web database specific to health insurance company news and social media content. Currently there are nearly 700,000 records in the database from January 1, 2011 to present. The purpose of the website is to examine the health insurance company industry through online sources to determine news trends, company communications, marketing techniques and public sentiment.

How does it work?

Every eight to ten minutes, web content from Twitter, Facebook, Google News and Health Insurance Company RSS feeds are downloaded into the database. Content statistics are reanalyzed and graphically displayed by Company and Category. The health insurance companies tracked are:

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