Pepsi Exec Bozoma Saint John Becomes Beats Music's Global Marketing Chief

Pepsi Exec Bozoma Saint John Becomes Beats Music's Global Marketing Chief
Now Saint John is joining Beats Music as senior VP and head of global marketing. She will be in charge of all initiatives, from brand and performance marketing to collaborations with AT&T, Target and Beats Electronic, reports The Hollywood Reporter.
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10 Steps for Marketing Better
Here it is — 10 quick and easy steps for marketing better right now with minimal effort. This list is far from comprehensive, of course, so stay tuned for more quick lists and ideas for boosting your content and social marketing strategies. Have …
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Samsung: Our 'next big thing' ads drove Apple's marketing
"We will show you internal Apple documents, documents that haven't been made public before, and showed how Apple was really concerned about competition from Android, and in particular Samsung," John Quinn of law firm Quinn Emanuel Urquhart …
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