Persona Basics for B2B Marketing – Part 2

Persona Basics for B2B Marketing – Part 2
Event on 2015-11-18 14:00:00

Developing personas is a great way to refine your marketing strategy because it gives a better understanding of the challenges your customers face and how your products or services can help them meet those challenges.  However, creating personas take a lot of effort and can be somewhat daunting, especially if you’ve never created one before. 

In this seminar, we will provide you with a basic understanding of persona development, including:

  • Identifying who to interview and how to secure their participation
  • Tips for conducting the interviews
  • Analyzing the data  and turning it into a persona profile

Who Should Attend:

This seminar is designed for Business owners, marketing managers, and marketing specialists with intermediate knowledge of Internet Marketing or Search Engine Optimization who want to ensure that what they're doing to market their business online is really effective.

at Top Floor Technologies Training
2725 S. Moorland Road
New Berlin, United States

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