San Francisco, CA (PRWEB) August 15, 2014
Jason McDonald (http://www.jasonmcdonald.org), a top SEO expert, is proud to announce that he was interviewed in podcast format by Bernard Kelvin Clive, a top expert in personal branding. The podcast covers how individuals can use search engine optimization techniques to improve their reputation online, both positive and negative. Personal branding is the art and science of projecting a positive image including through the use of social media sites such as Facebook, Twitter, and LinkedIn, and across Google searches and via blogging. Mr. Clive is the author of one of the most innovative books on the topic, and his podcasts are renowned as informative shows for marketers to learn about timely issues.
Personal Branding and SEOPersonal branding is an issue that I find more and more interesting,, explained Dr. McDonald. My upcoming course at Stanford Continuing Studies will dive into the topic of personal branding, using SEO and Social Media Marketing to help individuals improve their brand. I was very honored to be interviewed by Mr. Clive on his popular podcast.
One can listen to the personal branding podcast at http://bkc.name/jason-mcdonald-seo-for-personal-brands-and-reputation-management/. To find out more about Jason McDonald, including his upcoming San Francisco Bay Area class in personal branding, one should visit http://www.jasonmcdonald.org/ there one will find information on SEO consulting, social media marketing, and AdWords.
SEO and Personal Branding
SEO is the art and science of getting to the top of Google and Bing free listings. On page SEO refers to the use of content, keywords, and HTML tag structure to communicate to search engines the priorities of ones website. Off page SEO refers to the use of links, freshness, and social mentions to confirm to Google and Bing the importance of ones site. Heretofore, most efforts in SEO have focused on companies, non-profits, goods, and services, but in todays society ones personal brand is increasingly important. Authors, for example, attempt to project a positive brand image to sell books, while CEOs often attempt to project a positive personal brand image to confirm that they and their companies are important. Even marketing managers need to pay attention to Google / Bing searches and how those personalized searches reflect on their company and employees. Indeed, the dark side of SEO is negative SEO: personal branding can be impacted by negative attacks by competitors, hostile customers, and even false accusations. In the free-for-all of todays Internet, anyone who is public needs to pay attention to both the positive and negative aspects of SEO and personal branding. Finally, the use of social media profiles like Facebook, Twitter, or LinkedIn can have a positive impact on personal branding not just on search but throughout social media.
ABOUT JASON MCDONALD SAN FRANCISCO SOCIAL MEDIA AND SEO CONSULTANT
Dr. Jason McDonald is a recognized SEO and Social Media expert consultant in based in the San Francisco Bay Area / Silicon Valley. Dr. McDonald received his Ph.D. from the University of California in 1992, and has worked at many hi-tech start ups in the San Francisco Bay Area. In addition, Dr. McDonald is Senior Editor at eg3.com, a web portal and email service covering hi-tech embedded systems on the Internet, founded in 1994. Recently, Dr. McDonald has begun teaching marketing, market research and Internet marketing at Bay Area institutions such as AcademyX and DeVry University.
Dr. McDonald can be found on the Internet at http://www.jasonmcdonald.org, a website focused on search engine marketing, SEO, and other Internet marketing issues with in-depth free information on SEO, Page Tags, Google Analytics, Metrics, Link building, Free SEO Tools and more. He can also be contacted by telephone at +1-415-655-1071 or email, jasonmcdonald(dot)blog(at)gmail(dot)com.