P&G best at marketing to shoppers, surveys find

P&G best at marketing to shoppers, surveys find
(NYSE:PG) is the top company for shopper marketing, according to a new ranking from Deloitte, the Cincinnati Business Courier reports. Cincinnati-based P&G (NYSE: PG) claimed the top spot in the Hub magazine's annual rating for the first time since 2009.
Read more on Business First of Columbus (blog)

Record Breaking Quarter: Digital Ad Revenues Cross Billion Mark For The
Coming in at $ 10.31 billion, Q4 ad revenues increased 14.9% from the prior year and were up 11.6% from Q3, outperforming the overall media market. Nielsen Company and Kantar both estimated that total media revenues grew just 3% in 2012. Mobile saw …
Read more on Marketing Land

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and …
Read more on MarketingProfs.com (subscription)

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