Philip Kotler “Marketing”

Philip Kotler, SC Johnson & Son Distinguished Professor of International Marketing, Northwestern University JL Kellogg School of Management Dr. Philip Kotler, the SC Johnson & Son Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois, is the world’s most renowned marketing expert. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Dr. Kotler is hailed by Management Centre Europe as “the world’s foremost expert on the strategic practice of marketing.” He has authored what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in it’s 12th edition. He has also authored, or co-authored a number of other leading books, including Kotler on Marketing; Lateral Marketing; Strategic Marketing for Non-Profits; Marketing for Healthcare Organizations; Marketing Professional Services; Marketing From A to Z; The 10 Deadly Marketing Sins; Marketing Moves; Marketing places; the Marketing of Nations; and Social Marketing. In addition, Dr. Kotler has published more than one hundred articles in leading journals, including the Harvard Business Review, Sloan Management Review, Business Horizons, California Management Review, and the Journal of Marketing. He holds many major awards, including the Distinguished
Video Rating: 4 / 5

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25 Responses to Philip Kotler “Marketing”

  1. localseochicago says:

    Thanks for posting this. Good points. A couple I don’t agree with but mostly good stuff!

  2. gorrira says:

    Genius !!!

  3. hussen redi says:

    Philip Kotler the man I inspire ….

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  5. ulianora says:

    reading his last book on marketing. yes true, he is amazing.

  6. PABLO DURAN says:

    ‘The future of marketing is within reaching ones needs and wants, to be the best we can possibly become over our lives, is to market yourself as you’d like to be liked”

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  8. Deborah Marion Lee Porras says:

    Look at these video : Marketing en buscadores, analytics y social enterprise por Andrés Lee

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  10. QrayzHD says:

    Mass marketing works for certain products but insurance is not one of them, i am constantly bombarded by insurance TV adds talking about death and trying to make me feel guilt when im just trying to relax so i guarantee that i will never use their services and im sure many others feel the same.

  11. AdminOfTheSpacepope says:

    Great stuff – In which year was this recorded?

  12. Dimitar Dimitrov says:

    Evala Brato :)

  13. J1NX1337 says:

    Bill Hicks on Advertising or Marketing: watch?v=UEnA29wK7uM

  14. Paras Lohani says:

    Philip has an amazing ability to simplify complex-marketing concepts for common people. He is truly quoted as “Father of marketing”. Great video!

  15. Eduardo Orozco Coba says:

    Did you do so?. I’d like to watch that.

  16. Cherie Raynor says:

    I agree with everything however the increase in education online in my opinion will increase persons being anti-social. The peer-to-peer interaction is very important. A web cam does not allow for someone to be as social as if they were in person.

  17. ahmed gabal says:

    he`s agreat men

  18. Боря Архипов says: Strategie firmy, Komplexní programy, rozvoj, Personální řízení

  19. rahulupman says:

    Insightful and thought provoking.Huge take for me.

  20. MrBusinessfunding says:

     thumbs up

  21. seothatworks says:

    Kotler still has some good points to make.

  22. Боря Архипов says: Rozvoj firmy, Prosperita firmy, Public relations, Personální řízení, Finanční řízení, Marketing, Management, Právo v podnikání, Podnikatelský záměr, Strategie firmy

  23. Max Grieffie says:

    I recorded a video series-guides about wordpress and I uploaded the first video on youtube today. I uploaded a sample part of the training course on my channel.. go to: ==> /watch?v=uPQ2ZPQEFdU <== or click on my username to watch it

  24. medaljare says:

    vraiment personne qui a laissé ses empreints sur le marketing durant des décennies

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