Phoenix Acquires iolo technologies, Expands into PC and Mobile Device Optimization Market

Milpitas, CA (PRWEB) October 08, 2013

Phoenix Technologies Ltd., the global leader in core systems software, announced today that it has acquired iolo technologies LLC, a Los Angeles-based market leader in performance optimization software for personal computers and mobile devices. Phoenix Technologies is owned by Marlin Equity Partners, a leading global investment firm with over $ 2.6 billion of capital under management.

The industry leaders in PC optimization and core system software are combining to create a company that dramatically enhances the utility of PCs, tablets and other mobile devices for their end users, stated Rich Geruson, president and CEO of Phoenix. The combination allows iolo to leverage Phoenixs broad market reach and will expand the distribution opportunities for both current and future Phoenix-iolo products.

By integrating Phoenix and iolos complementary technical leadership and market positions, we are creating a unique value proposition with exciting opportunities ahead added Noah Rowles, founder and CEO of iolo. I look forward to partnering with the Phoenix team to build significant value as we integrate the companies.

We believe the combination of Phoenix and iolo increases the addressable market for both businesses and also provides a unique value proposition for the major PC OEMs and ODMs, as well as end consumers, stated Nick Kaiser, a partner at Marlin. The acquisition of iolo supports Marlins commitment to grow and diversify Phoenixs product offering beyond its core systems software capabilities.

About iolo technologies, LLC

iolo technologies, LLC develops patented technology and award-winning software that repairs, optimizes, and protects computers and digital devices, enabling them to enjoy full computing potential by keeping devices running fast, stable, and problem-free. With a global sales presence in 33 countries and products in 15 languages, tens of millions of people have used iolo’s products for their PC optimization, security, and data recovery needs since 1998. Today iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market.

The company’s product line, distinguished by its flagship performance optimization suite System Mechanic is carried in more than 23,000 retail storefronts around the world, including Wal-Mart, Best Buy, Costco, Target, Staples, and Office Depot, and its software can also be purchased from all major e-tailers, as well as a multitude of domestic and international distributors and resellers. For more information visit

About Phoenix Technologies Ltd.

Phoenix Technologies Ltd., the leader in core systems software products, services and embedded technologies, pioneers open standards and delivers innovative solutions that enable the PC industrys top system builders and specifiers to differentiate their systems, reduce time-to-market and increase their revenues. The Companys flagship products Phoenix SecureCore Technology and Embedded BIOS

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