Boulder, CO (PRWEB) April 03, 2013
Today, there are 2.4 billion Internet users and this number is rapidly growing daily. The Internet has caused a paradigm shift in the way we communicate, interact and do business. 96% of the U.S. population is using the Internet and search engines to find everything from cars, jobs, schools, books and even physical therapy and with the sky rocketing demand for smartphone and tablets, 1.1 billion smartphone users have Internet access virtually everywhere.
Did you know it took the radio 38 years to reach 50 million users, but only took the Internet 4 years? Right now we are in the midst of an Internet Revolution. There are already 20 million shoppers making purchases online and 210 billion dollars being spent online each year. Having a website isnt a question anymore. Says Sara Sims Director of Business Development at PhysicalTherapistSites. With over 634 million websites, the question is, can your practice be found? The reality is, having an effective online presence will make or break a business.
SEO: Search Engine Optimization
Search engine optimization (SEO) is the heart of getting your website ranked high in search engines. It is proven that 75% of users will never go past the first page in a online search. SEO refers to the process of improving volume and traffic to your site. With the Internet being the first place a person goes to for information, it is essential for business owners to have their practice easily found online. Some companies like PhysicalTherapistSites specialize in effective website marketing as well as search engine optimization. Effectively optimizing websites is the process of structuring webpages so that they can be easily found, read and attractive to search engines. This can be done by:
-Networking through online directory listings
-Having effective title tags on all pages
-Updating content regularly
-Providing quality content
An effective online presence offers business owners infinite opportunities and possibilities 24/7. With the invention of online scheduling, eNewsletters, online payment processing and online resources, patients have greater expectations than ever. Effective websites allow physical therapists to provide the conveniences patients demand and increase their revenue and patient-base. It is proven that online scheduling reduces admin costs and improves customer retention by 9.4%. The fact is, having an effective website isnt just recommended, it is a priority for businesses to compete in this competitive market.