Pinterest vs Instagram for Food Startups: How to Turn Followers into Customers

Pinterest vs Instagram for Food Startups: How to Turn Followers into Customers
Event on 2015-05-02 10:00:00

This workshop is focused on learning to differentiate and effectively use Pinterest and Instagram for your food startup and turn followers into your customers. You will also learn how to visualise your brand, optimise social media and generate revenue.

We will be holding this workshop in partnership with the amazing content marketing agency The Magic Elephant, who specialise on working with food startups, at our very awesome We Work offices!


We are big believers in the Power of Pinterest and Instagram, especially for food startups. With a consistently and fast growing community of over half a million followers, our workshop instructors at The Magic Elephant (TME) have some incredible knowledge to share. Check out their official Pinterest account here.


We see many food startup businesses struggle, not knowing how to best use Pinterest for the benefit of their brand and business. Same with individuals, bloggers and freelancers – there's so much potential and opportunities to unlock! While running Pinterest workshops, TME often get asked how the platform is different from Instagram and how to monetise both – we will discuss the differences and business benefits of both platforms during the workshop. The aim is to create conversions (turning your visitors and followers to customers), so we will look into sales strategies.

This workshop is specifically designed to suit you and your brand's needs, focused on marketing strategies and business growth by equipping you with the right tools to master Pinterest and Instagram successfully in the long-term.

We believe in the power of active involvement and learning instead of passive listening and absorbing. Why? Because we know that our entrepreneurs can make the most out of the incredible expertise of our partners by getting specialised feedback on their own startups and social media accounts. Which is why this workshop will be small and very focused on your questions and needs, allowing you to ask away with tangible actions and outcomes to grow and monetise your brand through your Pinterest and Instagram activity. 

Photography by The Magic Elephant 

You will learn:

  • How are the two platforms different?

  • Is Pinterest for your business? How can it increase online sales?

  • Getting started on Pinterest – defining your audience and what to pin

  • Use it smart – everything you need to know from the 'Pin It' button to Pinterest Analytics

  • Pinterest is a place to discover ideas for all your projects and interests – how can others discover your projects?

  • You already created a few boards, now what’s next? A step by step guide on how to grow an engaged community

  • Collaboration – case studies and ideas for creating meaningful collaborations

  • Why to be on instagram?

Are we any good? Don't take it from us:

“What a delightful way to spend a day. TME workshops are hands on, small and personal. A fun, relaxed space to learn and meet new, likeminded people. I thought that the structure of talking through the basics and allowing time for questions, followed by a wander to put what we had learnt into practice, was perfect — a great, practical approach. Let’s not forget fun! Thanks again to Helena and Rasa for such a fabulous workshop.”

– Stacey Burr, Graphic Designer


 “The Magic Elephant creates magic. While many believe that marketing one’s own startup is through social media, word of mouth and paying for adwords, TME takes a different approach with their clients through storytelling, which after all is at the heart of all marketing. It tells us the ‘why’ behind the brand: Why did I found this company? Why does this company exist? & Why should people care? TME explores all these questions in fantastic ways that make their clients stand out from a crowd of businesses that only tell us what they do.”

– James Lethem, Ladder (BBH) Creative Strategist


Photography by The Magic Elephant Instructions for booking: Please email our partners at The Magic Elephant your Pinterest and Instagram accounts to
We are happy to answer any additional questions.

at London
Hackney Marshes
Whitechapel, United Kingdom

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