London (PRWEB UK) 19 December 2013
Christmas is just around the bend and analysis of the latest automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have raced Toyota and Citroen off the track to become two of the ten most popular car brands that UK consumers have been eyeing up online.
Greenlights quarterly Automotive Sector Report Issue 3, identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches.
According to Greenlights research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter (August).
BMW and Audi were the two most queried terms overall, pulling in 368,000 searches each, seeing them retain joint first place among the top ten automotive-related queries.
Mercedes followed in second, with Vauxhall taking third spot.
Search-wise, demand for the term Peugeot enjoyed a 22% rise on August levels to see it move up a notch, joining Volkswagen and Ford as the fourth most queried automotive-related terms overall.
In contrast, search volumes for Hyundai dropped 22% over the same period, relegating it to fifth.
However, the most notable shift across the board was the entry of Porsche and Jaguar into Novembers top ten most queried terms, driving Toyota and Citroen driven out.
Other findings from the report showed that both for manufacturer and dealer-specific queries, searches pertaining to Skoda, which had not featured among the leading ten in the previous quarter, made an entry in November.
The term Skoda accounted for a 1% share of manufacturer-related searches, whilst Skoda dealers manchester was among the top ten dealer-related queries.
Notes to Editors:
Greenlights Automotive Sector Report Issue 3 profiles consumer search behaviour in this sector. It assesses which car manufacturers and dealers were the most visible in natural search, paid media results and social media and hence had the greatest share of consideration when consumers went to Google UK in November to search for cars, manufacturers and dealers.
To arrange an interview or for further information about the report, please contact:
T: +44 (20) 3326 6232 / +44 (0)7840 416 368
Greenlights research covers the following industries and sectors:
PERSONAL CARE – Beauty
HOME GOODS – Home & Garden
CLOTHING & ACCESSORIES – Fashion Retail / Sports Retail
CONSUMER SERVICES – Online Dating / Entertainment
GAMING & GAMBLING – Online Gambling
FINANCE – Personal General Insurance / Life Insurance / Retail Banking
TRAVEL & HOSPITALITY Holidays / Hotels / Flights / Car Hire / Cruises
UTILITIES – Energy
REAL ESTATE Property (Residential)
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.