Post Penguin 2.0 Success Review for Dive Master Insurance Delights Digital Agency Click Consult

(PRWEB UK) 30 June 2013

Dive Master Insurance, a specialist insurance provider for scuba divers, has seen significant improvements in its organic search engine rankings following Googles Penguin 2.0 update, due to the business on-going campaign with digital agency Click Consult.

Rolled out on the 23rd May, Penguin 2.0 was an algorithmic update by Google which aims to prevent websites that employ black-hat SEO techniques, i.e. attempts to trick search engines, from ranking high on results pages. Since this update was introduced, Dive Master Insurance has seen an increase in ranking for 40 per cent of the selected keywords that it is targeting.

Initially, 24 of the 32 selected terms ranked on page one of the search engine results pages (SERPs). However, as of 24th June, all 32 terms for Dive Master Insurance now rank on the first page. There has also been no change in ranking to those that previously ranked pre-Penguin 2.0. Furthermore, Dive Master saw a boost in organic site traffic of 17.4 per cent for the month 24th May- 24th June, compared to the month prior to Googles update.

A spokesperson for Click Consult said: “Websites that have incorporated black-hat SEO techniques are generally not particularly user friendly, as they are tailored more for the benefit of the search engine rather than the visitor, and it is frustrating when these types of sites rank higher than those sites that have incorporated white-hat tactics. Were delighted to see these results for Dive Master Insurance and they prove that Penguin 2.0 is beginning to take the kind of effect that Google promised that it would do.”

A spokesperson for Dive Master Insurance said: “Since we began working with Click Consult in December 2012, we have started to see a significant improvement in our ranking performance as a result of their ethical organic search practices. Our excellent results since Penguin 2.0 are testament to this ethical stance and were excited to continue our thriving working relationship with Click Consult.”

For more information about Dive Master Insurance, visit

For more information about Click Consult, visit

About Dive Master Insurance:

Established in 1987, Dive Master Insurance is an independent insurance provider that offers insurance products specially tailored for recreational scuba divers in the UK. Dive Master also extends its offering to underwater film, media and scientific projects.

About Click Consult:

Founded in 2003, Click Consult is a digital agency located in Hooton in Cheshire. With a focus on organic search marketing, Click Consult also offers paid search, social media marketing and web design and development services to over 250 clients of all sizes from across the UK.


For Dive Master Insurance:

John Willens

Dive Master Insurance,

17-23 Rectory Grove,




Tel: 01702 471 892

Email: trade(at)divemasterinsurance(dot)com

For Click Consult:

Claire Davies

Click Consult,

Unit B1,

Willow House,

Oaklands Office Park,

Hooton Road,



CH66 7NZ

Tel: 0845 205 0292

Email: pr(at)clickconsult(dot)com

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