Pound Wise, Penny Foolish SEO (And Content Marketing)

Pound Wise, Penny Foolish SEO (And Content Marketing)
In the past, this marketing strategy had the dual benefit of being a sound SEO strategy, too. All those conferences and press releases created links on trusted sites. These inbound links generated domain authority that drove optimized pages into the …
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SEO is Dead, Long Live SEO
SEO is Dead, Long Live SEO image seo 300×150.jpg But things are changing. Google is catching onto our tricks and actively working to offset them. Their latest update, Panda 4.0, is designed to make content – rather than the keywords – the rightful king.
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