PPC Advertising Training & Certification: Optimize Your PPC Advertising

From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in online marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology. Join Market Motive and learn how to surge ahead of your competitors when you master the essentials of PPC with expert and author David Szetela. You’ll learn current practices in campaign management, PPC economics and customer psychology. Market Motive’s PPC experts will guide you to optimize your PPC Advertising through up-to-date PPC strategies such as effective ad copy, PPC account structures, and landing pages. Learn to advertise for success by learning from the best in the industry through self-paced online training or through our master certification program. Market Motive will start the curriculum with the underlying principles of direct response advertising in general, including an understanding the goals of both search engines, advertisers, and customers. You’ll learn a comprehensive and cross-disciplines of designing, building, and maintaining your PPC programs. Everything you need to understand how to run a single campaign or manage dozens of clients is done through a series of comprehensive videos from top authors and speakers. Our certification course allows our students an interactive, real-time learning experience with faculty and staff

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