Redding, CT (PRWEB) July 14, 2014
On Tuesday, July 22 at 1 PM EDT, Digital Marketing Depot presents “PPC Automation 2014: The ROI of Paid Search Automation,” a live webcast that looks at how automation can enhance the success of paid search marketing campaigns.
Registration is free and is open at Digital Marketing Depot.
Paid search is an effective marketing strategy to help a brand own the search engine results page (SERP), and it can also make a noticeable difference on the bottom line by increasing revenue. For today’s digital marketer, the question is: what’s the best way to increase the efficiency of paid search efforts?
In this webcast, PPC experts Brad Geddes and Ginny Marvin will discuss what automation can do to improve paid search campaigns; when, how, and what to automate, as well as the current state of paid search automation tools. They’ll share their expert opinions on PPC search engine marketing best practices, as well as the importance of using next-generation tools to improve the effectiveness of search advertising campaigns.
Topics for discussion will include: top 5 reasons why an organization can benefit from PPC automation; how automation can improve overall ROI; and, best practices on what (and what not) to automate.
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to PPC education & training; Official Google AdWords Seminar Leader, and author of Advanced Google AdWords. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for e-commerce companies.
This webcast is hosted by Digital Marketing Depot and sponsored by DoubleClick Search.
About DoubleClick Search
Built on Google infrastructure, DoubleClick Search makes it faster and easier to manage large search campaigns across AdWords, Microsoft adCenter and Yahoo Search Marketing. Powerful, easy-to- use workflow and reporting features save you time, while strategic bid optimization features help you improve performance. Native integration with the DoubleClick platform allows you to manage and track all your digital ad buys across one platform, enabling rich, cross- channel reporting and attribution.
About Digital Marketing Depot and Third Door Media:
Digital Marketing Depot is the premiere resource center for digital marketing strategies and tactics, providing whitepapers, research reports, and webinars for digital marketers and advertisers.
Digital Marketing Depot is owned by Third Door Media, Inc., producer of the worlds largest digital marketing conference series, Search Marketing Expo (SMX), and MarTech, the conference for tech-savvy marketers and marketing-savvy technologists. Third Door Media is also the publisher of leading marketing blogs Marketing Land and Search Engine Land.