Salt Lake City, Utah (PRWEB) July 31, 2012
Escape the Matrix online marketing whiz Dave Sherwin now believes Pay-Per-Click (PPC) marketing is past its prime. Once the cats meow of best practice marketing, Sherwin now bypasses PPC for other strategies and tactics with better ROI.
We dont even recommend PPC anymore for most online businesses, says Sherwin. Its just too expensive now to justify when compared with other tools for driving online revenue.
So, what does Sherwin now recommend to garner the highest return for online business?
Startup businesses have to control marketing spend, staying focused on rapid payback and cost-per-new-customer for each campaign and tactic.
Here are his evolving Top Five Online Marketing Tactics for 2012: