Burlington, MA (PRWEB) April 18, 2012
Exclusive Concepts takes its role as an e-commerce marketing leader and educator seriously, and so does Matthew Umbro, its most senior pay per click (PPC) marketing specialist. According to Umbro, when the opportunity arose to present at Hero Conference, I thought the topic of conversion tracking would be a great fit.
Conversion tracking is critical to maximizing PPC performance. Our team audits hundreds of Google AdWords and Microsoft AdCenter accounts for online merchants each year, and unfortunately one weakness we consistently find is that most do not implement optimal conversion tracking.
The presentation, which originally took place on Monday, April 16, addressed the following topics: