PPC Tracking and Goals – You May Be Getting Them Wrong

PPC Tracking and Goals – You May Be Getting Them Wrong
What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you …
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3 Easy Ways to Boost PPC Results Without Increasing Your Budget
Sitelinks are one of several types of ad extensions, which are additional features that can be added on to your search ads. Sitelinks add four to six links below your search ad, which appear when your ad is on the top of the search page. You can …
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What To Expect From a B2B Inbound Marketing Program
According to a study by Kapost on the cost and ROI of content marketing, it took 18 months for inbound tactics to outperform PPC ads. Additionally, cost per lead dropped by 80% in five months. The more time and attention you invest in building the …
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