[PPMA Pulse] The Minimalist Marketing Plan

[PPMA Pulse] The Minimalist Marketing Plan
Unfortunately, in a down economy, marketing is often one of the first budget line items to get cut. As a result, many small businesses find themselves looking for innovative ways to market their services without falling into a financial hole. Luckily …
Read more on PCT Magazine

Law Firm Marketing Rules for 2013: Out with the Old, In with the New
2013 is almost upon us, and one of the things you should shed with the old year is any antiquated ideas you may have about law firm marketing. This week, I am listing five of the most common “old rules” and giving you new legal marketing rules to live …
Read more on JD Supra (press release)

Content Marketing In The Organization
While commitment to and investment in content marketing is skyrocketing year over year, there are far from hard and fast rules, and only barely emerging best practices, regarding how content fits into existing marketing functions. Content generally …
Read more on Marketing Land

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