PR and marketing for writers
Event on 2013-10-05 10:00:00
In modern publishing, 'brand' is everything. For unpublished authors, evidence that you understand how to create and use publicity can be a deciding factor in winning a book deal. This course will show you how to promote your work and yourself using everything from Twitter and Facebook to literary festivals and local and national press.
Led by Tory Lyne-Pirkis of Midas Public Relations, the UK's leading book PR agency, this course is aimed at all authors – published, self-published and unpublished. It will equip you with the ability to grow an audience for your work, build an online presence, and spot effective paid for marketing opportunities. You will also meet a variety of industry specialists in marketing, PR and self-publishing who will share the secrets of successful PR and marketing. You'll go home with new ways to promote and market your work and build your profile as an author.Tutor profile
Tory Lyne-Pirkis is a Senior Account Manager at Midas Public Relations and experienced in working with both published and self-published authors, including brand building for debut and unknown authors, and securing high profile coverage for both publishing imprints and individual titles. She has worked with both fiction and non-fiction authors writing across all book genres from romance, crime, historical and Young Adult to architecture, philosophy, travel and photography. Her experience includes running successful campaigns for HarperCollins, Pan Macmillan, Mills & Boon, English Heritage Publishing, Little Brown and AA Publishing amongst others, as well as many successfully self-published authors.Details
Date: Saturday 5 October 2013
Times: 10am-5pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £229 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
at Kings Place
90 York Way
Islington, United Kingdom