PR LAB with Style-Architects
Event on 2017-08-01 12:00:00
PR. What is it really? We're thrilled to have this opportunity to teach you exactly what public relations really means, especially in this day + age, and how to use it as a powerful tool to grow your business in an organic, thoughtful, wicked smart way. We'll start with the basics – writing a boilerplate + press release, creating a targeted media list, and designing a PR plan tailored to your business. From there, we'll discuss how to creatively craft pitches, how to develop relationships with the media, and how to identify story ideas/news hooks to build brand awareness. Come to class ready to share your business ideas and arm yourself with questions for us and your classroom colleagues. We're so looking forward to an open dialogue and sharing our experiences with you to get your brand the attention it deserves. A light lunch will be served when you arrive. TOOLS YOU WILL TAKE HOME WITH YOU: A press release templateA PR plan outlineA handful of story ideas/pitches for your brand INSTRUCTORS: STYLE-ARCHITECTS | @STYLEARCHITECTS | STYLE-ARCHITECTS.COM CHRISTINA SANDOCK Christina caught the creativity bug at a young age. And now, many years later, she has more than 400 pages of published lifestyle editorial work, over 11 years of creative marketing experience and is the 2013 winner of the National Association of Women Business Owners (NAWBO) “Under 40 Woman Business Owner of the Year” award. Christina leads the vision and direction of Style-Architects by igniting passion and inspiration within her team and clients alike. Her pioneer spirit keeps her collaborative team energized and confident. The growth in awareness of her clients' brand and success is deeply rewarding to Christina. This is a true testament of her dedication and loyalty to her clients and their business. LINDSAY DiLORENZO Lindsay DiLorenzo has created a career around connecting people + creating partnerships to tell big + bright stories. She began her career 20 years ago at Rubenstein, a New York City-based strategic communications and media relations firm. Clients included Rockefeller Center, The Whitney Museum, One.org, DonorsChoose.org, and the Tribeca Film Festival, among many others. A New Yorker at heart, but happy to move back to her hometown, Lindsay relocated to Minneapolis where she spent 10 years as Director of PR for Red Stamp. She has landed clients in media outlets such as The New York Times, The Wall Street Journal, The Today Show, O Magazine and InStyle, to name a few. Now a partner at Style-Architects, Lindsay couldn't be more thrilled to find herself surrounded by wicked smart people and incredibly fun clients. Lindsay simply thrives on promoting organizations she believes in and the people behind them.
at LAB Headquarters @ Loring Corners
1624 Harmon Place
Minneapolis, United States