PR News to Hold Measurement Conference and Press Release Writing Boot Camp, April 20 21 in Washington, D.C.; Early Bird Rates End April 2

Washington, D.C. (PRWEB) February 12, 2015

PR News is scheduled to hold its annual PR Measurement Conference on April 20 at the National Press Club in Washington, D.C., where attendees will learn the newest best practices in measuring social media engagement and tying PR to the bottom line. PR News has also developed an intensive boot camp for professionals in the craft of effective press release writing, to be held the day after the conference also at the National Press Club. Attendees will get the how-tos from expert trainers in writing SEO-optimized and shareable press releases, crafting email pitches that stand a chance of getting opened by journalists, writing content for mobile devices and social media, applying storytelling concepts to your PR writing and much more.

View more information here:

At the Measurement Conference, youll hear from thought leaders at Weber Shandwick, Goodwill Industries International, Inc. and Johns Hopkins Medicine, as theyll walk attendees through the steps of creating a measurement dashboard all the way through to tying PR metrics to sales figures. View the complete list of speakers here:

The Press Release Writing Boot Camp will feature speakers such as Jon Schwartz of NASCAR and Rebecca Kern of Bloomberg BNA, who will facilitate intensive writing clinics and give attendees real-time edits to press releases. View the Press Release Boot Camp agenda here:

The Early Bird rate ends April 2 and government and nonprofit rates are available for the PR Measurement Conference.

Thanks to our sponsor, Business Wire.

Presented by the industry’s most trusted PR and marketing brand, these events will fill up quickly. For questions regarding registration, contact Allie DeNicuolo at allie(at)accessintel(dot)com. To become a sponsor, contact Diane Schwartz at dschwartz(at)accessintel(dot)com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit

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