Practical Crowdfunding for Non-Profits Workshop

Practical Crowdfunding for Non-Profits Workshop
Event on 2014-05-23 12:00:00
Learn to Create a Winning Crowdfunding Campaign!

Crowdfunding For NonProfits

Friday, May 23rd 12:00 p.m – 3:00 p.m

Cogswell Polytechnical College


Crowdfunding is becoming a formidable new way to attract funding. New platforms enable nonprofits to leverage the "power of the cloud and the crowd" to reach donors and advocates for projects, events and causes. Crowdfunding not only helps raise money, but helps to build and expand awareness and support for your causes far beyond any traditional methods of fundraising

In this workshop, you'll learn about the major concepts and techniques for Crowdfunding. You'll learn about platforms and technoogies – to decide which is right for your organization. You'll learn the components of Crowdfunding campaigns and how to create an effective online fundraising strategy.
You'll learn the best-practices and methods of writing to attract funding, and to create a compelling crowdfunding video yourself, using low cost equipment and free software tools.

WHERE – Cogswell Polytechnical College,

1175 Bordeaux Drive

Sunnyvale, CA 94089

WHEN – Friday, May 23, 2014

12:00 p.m – 3:00 p.m.

COST – General Attendance, Students.

Early-Bird Registration: /General, /Students.


11:45 a.m – 12:00 p.m

Registration / Networking

12:00 p.m – 12:30 p.m.

Crowdfunding Overview

Learn which forms of crowdfunding are relevant (and legal) for your kind of venture. Learn the latest legal issues, and the latest crowdfunding sites and methods from Equity Crowdfunding, Debt to Donation crowdfunding. Learn what kinds of crowdfunding options are available and how much can you expect to raise. See what successful and unsuccessful campaigns look like, and factors for success and failure.

12:30 p.m – 1:00 p.m.

Crafting The Campaign – Planning and Writing

Learn what kinds of projects get funded, and how to prepare your 'pitch' in a way unique to crowdfunding sites that will attract backers, and influencers. Crowdfunding pitches (descriptions) are different that 'elevator pitches', business plans or grant proposals – learn the right tone, wording and format that is best for crowdfunding and attracting backers. Learn the nuances of choosing the right fundraising goal vs the right timeframe for the campaign.

1:00 p.m – 1:30 p.m.
Perks and Rewards

Incentives for attracting donors are probably the most unique aspect of a crowdfunding campaign, and one of the most important. Most underestimate and overlook the creation of compelling perks and rewards as part of their campaign. Learn how to create and choose highly compelling perks and rewards, appropriate for your target audience, and where to obtain these unique rewards. Learn about the issues on costs vs benefits of the rewards.

1:30 p.m – 2:00 p.m.

Lunch, and Hands-on group exercises

2:00 p.m – 2:30 p.m.

Preparing the Visuals – Photos and Video

Unlike other forms of funding, crowdfunding is heavily dependent on the use of video and images to help attract and excite potential funders. Learn some practical, hands on techniques for creating videos or compelling photo/graphical images that will impart your vision to potential backers – with the appropriate level of quality, and a high level of integrity. We'll demonstrate how to create crowdfunding videos using low cost equipment and free software tools so you can create your own successful crowdfunding videos.

2:30 p.m – 3:00 p.m.

Running a Successful Campaign – Social Media and Marketing

Learn how to effectively use social media marketing, traditional marketing, and 'in person' marketing to reach likely donors and investors, and to encourage existing backers to spread the word on your behalf. Learn the 'rules of engagement' and techniques that contribute to the most successful crowdfunding campaigns.


Christopher-John "CJ" Cornell, Ph.D., is Visiting Professor of Entrepreneurship & Innovation, and Director of Venture Development at Cogswell Polytechnical College. He is the author of numerous papers and articles on entrepreneurship, technology and on crowdfunding. As a serial entrepreneur, CJ Cornell was founder or senior management of more than a dozen successful startup ventures that collectively attracted over 0 million in private funding, and launched dozens of innovative products that have exceeded billion in revenues. Recently he was managing director of Propel Arizona, one of the largest crowdfunding sites in the US before being acquired in 2014. He has conducted over 40 crowdfunding workshops and lectures, and has been part of over 60 successful crowdfunding campaigns.

Jim McNeill is a Streaming Media industry veteran with over 15 years of experience. Jim is currently Product Manager for Qumu Corporation and has a diverse background in video production, post production and live streaming operations.

at Cogswell Polytechnical College
1175 Bordeaux Drive
Sunnyvale, United States

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