Toronto, Canada (PRWEB) July 05, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, announces its top tips for smaller firms looking to increase search engine optimization (SEO) for specific web pages.
“One of the goals of SEO is to increase web site traffic by creating content that is discoverable by search engines and shareable by users. A successful SEO campaign increases online exposure, brand awareness, and customer engagement, and also facilitates better lead generation,” says Andy Wu, business development manager at Numero Uno Web Solutions. “Ultimately, for SEO to be effective, businesses need to increase traffic. But not all traffic is created equally. To get the most out of its SEO, a business needs to send users to the right pages.”
According to Wu, many smaller companies focus a lot of their efforts on web pages that market the company, such as the “About Us,” “Products,” and “Services” sections. While these primary pages are very important when it comes to SEO, brands also need to work on getting the other web pages indexed on search engines like Google and Yahoo! The more web pages that are readily discoverable by the different search engines, the greater a brands chances are at driving targeted traffic, says Wu.
One of the best ways to get individual web pages indexed on the different search engines, according to Wu, is to focus each web page on a specific keyword. To rank higher on search engines and attract local traffic, smaller businesses need to include relevant keywords that best reflect a brands products or services. Ideally, each page could be uniquely optimized around a specific keyword or phrase, he notes.
“How potential customers find out about a brand can be just as important as what the message is. Embedding different video, images, and infographics on individual web pages can make them very influential SEO tools when it comes to getting specific web pages indexed. There are also SEO strategies that can help get images and videos indexed on Google, Yahoo!, and Bing, all of which help drive traffic to precise web pages,” Wu adds. “In the end, SEO is about getting online users to click on links and visit the web site. The more web pages that turn up in search engine queries and the more people that visit; the better.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a companys search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).