Prepare for Successful PPC Campaigns Before You Pay for a Single Click

Prepare for Successful PPC Campaigns Before You Pay for a Single Click
As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be “tweaked” into success, because they …
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Using Multichannel Funnels in PPC
Many PPC advertisers are reluctant to spend heavily on awareness-type keywords, because these keywords don't generate many first-click conversions. With multichannel funnels, you can see which campaigns and keywords eventually led to a conversion.
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How To Manage PPC Closely To A Budget
A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC campaigns, and he made the interesting observation that you can either manage to ROI or to budgets, but not both at the …
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