Pricing Fundamentals Every Startup Should Know

Pricing Fundamentals Every Startup Should Know
Event on 2013-05-29 19:00:00
Pricing Fundamentals Every Startup Should Know

May 29th, 7-8:30pm

This class introduces the fundamentals of pricing. Tools will be provided for startups to take a quasi-comprehensive look into pricing today and to create an exhaustive pricing approach for the future.

We will cover:

  • What is strategic pricing and how tactics can be equally important
  • Why value is critical to setting and communicating price
  • How psychology is important to pricing
  • How to set the price and plan for growth

Instructor: Jonathan Printzian

Jonathan Printzian is a practitioner and active student of pricing. He is currently responsible for setting the prices for Symantec's Norton brand, a B business. Jonathan holds an MBA from Northwestern University and has further studied pricing through a University of Chicago Booth's Executive Education course. To continue to advance his expertise in pricing, Jonathan is currently taking a behavioral economics course and will be attending the Professional Pricing Society Annual Spring Conference. His expertise expands beyond pricing and include go-to-market strategy, financial modeling, scenario and strategic planning, business intelligence and analytics.




About Coloft Academy

Coloft Academy offers classes, workshops and courses for tech entrepreneurs in Los Angeles. Topics offered include web/mobile development, user experience, marketing, finance, legal and more. For a list of upcoming classes, visit To automatically get updates, join the mailing list.

at Co-loft
920 Santa monica Boulevard santa monica ca
Los Angeles, United States

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