Privacy4Patriots Responds to Childrens Privacy Law Revisions by Urging Compliance by Marketers

Nashville, Tenn. (PRWEB) February 26, 2013

According to USA Today and other media outlets, revisions to the Childrens Online Privacy Protection Act of 1998 will go into effect in July 2013. These revisions were necessitated by advancements in technology since the acts inception, including the creation of smart phones and apps.

Privacy4Patriots, the publisher of an upcoming report on how to protect ones privacy, recommends that any company targeting children through its websites or online services should go above and beyond legal regulations to protect the privacy of children. Due to their innocence and trusting natures, children are vulnerable to invasions of their privacy by marketers, who then may sell that information to third parties with wrong intentions.

Privacy4Patriots believes that companies should not only have to gain parental consent before gathering information about children, but they also need to be completely transparent regarding exactly what information they gather from children when those kids register with websites, join kids clubs and enter contests; how the data will be used by the company obtaining it; and whether that information will be sold to third parties.

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