PRO Day 2016

PRO Day 2016
Event on 2016-04-29 12:00:00
Join us for a day of learning, networking and fun! PRO Day, or Public Relations Optimization Day, is an opportunity for you to enhance your PR and marketing expertise, develop leadership skills and expand your professional network … and enjoy some wine as this year's event is at Wollersheim Winery! Thank you to our event sponsors for making this event possible: Agenda Noon-12:30: Lunch, catered by Blue Spoon Cafe 12:30-1: Philippe Coquard, Owner of Wollersheim, to discuss the winery's overall marketing and public relations strategy, as well as the campaign implemented around the launch of the Distillery in 2015 1-1:45: Cary Heyer, Communications and Strategic Marketing Director at Madison College, will share best practices for getting buy-in from the C-Suite on public relations goals and objectives 1:45-2: Break 2-2:45: Paul Pucci, Sales Director, Spredfast, Inc. will dive into social media monitoring, metrics and reporting 2:45-3:30: Stephan & Brady presents "Jones Dairy Farm: Building a Brand in Your Backyard," which examines the agency's work developing and executing a brand awareness campaign for the Wisconsin-based company 3:30-4: Small group discussion 4-4:30: “Wine-ding" down with Wollersheim — Enjoy a glass of wine to wrap up a great day The cost is for members and for non-members; this includes lunch and the wine reception. Transportation is on your own, and carpooling is encouraged!

at Wollersheim Winery, 25 mi northwest of Madison
7876 Highway 188
Prairie Du Sac, United States

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