Professional Diploma in Digital Marketing – September Part-Time Course

Professional Diploma in Digital Marketing – September Part-Time Course
Event on 2016-09-07 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: Sep/6 – Oct/6, Every Tuesday & Thursday, 7pm – 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK0 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Lecturer: Dominic Powers, Executive Vice President & MD, International, Epsilon Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Lecturer: TBC Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Lecturer: Rudi Leung, TURN+ Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Lecturer: Patrick Tam, 3 Screens Strategic Advisors Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Lecturer: TBC Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Lecturer: Kenneth Kwok, Managing Director, Beehive Strategy Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. Lecturer: Yvette Yanne, Deputy General Manager, Nurun – Final lecture roster may change without notice. – TIME & LOCATION Dates:  every Tuesday & Thursday from Sep 6 to Oct 6, 2016 Time:  7pm to 10pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, West Kowloon, Hong Kong SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

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