Garden City, NY (PRWEB) April 16, 2013
Members and guests of the NAPW Raleigh-Durham, NC Local Chapter gathered on March 23rd for a professional networking luncheon at Lucky 32 on Tryon Road in Cary, NC.
The group of professional women had the opportunity to network with one another.
They also picked up valuable tips for effectively using social media and marketing outlets to grow their businesses from guest speaker Patrick McMichael, Co-Founder and Vice President of Business Development at Online Marketing Co-op.
NAPW Raleigh Durham Local Chapter President Louisa Ukoch kicked off the monthly meeting by welcoming new members, current members, and guests.
Everyone was given an opportunity to introduce themselves to other attendees, said the Chapter President.
All were embraced and warmly welcomed to our meeting.
Next, President Louisa introduced the afternoons keynote speaker Patrick McMichael of Online Marketing Co-op. Mr. McMichael received a hearty round of applause from members and guests.
In his presentation, Mr. McMichael advised the group of professional women to create landing pages for their businesses. He said it was an efficient way to capture information of potential candidates. He also asked the questions: So how does one capture the information of potential clients?
Patrick advised that it takes eight contacts to bring action after you have tried to sell your product or service. He said that we need to continue marketing and to continue to introduce ourselves, said Louisa.
Patrick assured us that the goal is to get a high ranking in today’s search engine environment.
The guest speaker went on to present the next important piece of information to the group which was to create an authority website. He explained this is a website that publishes quality content frequently and consistently.
He referred us to the platitudinous clich