PROFOUND: The Search Engine Marketing Course

PROFOUND: The Search Engine Marketing Course
Event on 2013-02-26 09:00:00
Eight out of ten online transactions begins with a Google search, so mastering what it takes to get in front of searchers is vital to every marketer.
This course will give you the skills, methods, and insights to maximise your online exposure, pump up your click-throughs, and increase your conversion rates.

Search Engine Marketing, including SEO (Search Engine Optimization) and PPC (Pay Per Click), is an essential activity in every business.

In this course, you’ll learn how to optimise your web pages for best search engine rankings using customer-centricity and usability as cornerstones of your digital presence.

You’ll also get hands-on with paid search advertising on Google and Bing, and explore how to maximize your pay per click return on your investment. You’ll learn how to measure and optimise campaigns, and how to architect productive paths to online conversion.

What gets covered:
• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• How to produce powerful search engine rankings
• Customer-centricity and usability
• Hands-on with paid search advertising on Google and Bing
• Maximize pay per click ROI
• R500 Google AdWords credits
• How to measure campaigns
• Productive paths to online conversion

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.
Participant feedback:

‘LIFE AND BUSINESS MODEL CHANGING EXPERIENCE. THANK YOU GODFREY – this has been an awesome experience….I am inspired.’ J. Davies
‘Great overview of what SEO means and requires. Removes the myths related to SEM and supplies great clarity into the ins and outs of its capabilities.’ G. Colyn

‘Great balance of technical, theoretical and practical advice & content. Good presentation and content book to refer back to.’ K. Andersen

‘It is a very important aspect to any business online to ensure you are keeping on track with regards to strategy, and understanding the web traffic needed for conversions.’ H. Smithard

‘‘Course is simple. Godfrey is an expert in the field. Was a little nervous with all the stuff out there, but he knows what he is doing. Touches on a wide range of marketing strategies, up to date in terms of hottest trends etc. On top of what is happening. Really NB in industry that moves and changes so quickly.’ M. Colyn

‘It was informative and enlightening. Powerful in its simplicity. Godfrey is thorough and very knowledgeable, approachable and flexible.’ T. Springhall

Britefire (Pty) Ltd. (
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at The Winchester Hotel
221 Beach Road, Sea Point
Cape Town, South Africa

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