Clearwater, FL (PRWEB) September 08, 2014
Progressive Dental Marketing (PDM) CEO Bart Knellinger recently spoke to a select group of dental implant doctors on direct-to-patient marketing at the 2014 Desert Region Annual Symposium sponsored by Nobel Biocare. The conference took place September 5th and 6th at the Westin Kierland Resort and Spa in Scottsdale, AZ.
Progressive Dental Marketing, a full-service marketing firm based in Clearwater, FL, recently earned a spot on the Inc. 500 list of fastest growing private companies in the United States. At the September Nobel Biocare symposium, Knellinger discussed direct-to-public marketing strategies and lead conversion techniques for doctors who place dental implants. In addition to learning how to generate leads with direct-to-consumer advertising and convert these leads to patients, Knellinger shared tactics for using staff and team training to increase case acceptance.
The 2014 Desert Region Annual Symposium program, which was intended for clinicians, lab technicians, and practice treatment team, taught attendees how to improve their practices with integrated workflows and gave them the opportunity to meet real patients and understand solutions from their perspective. Other presentations at the event included topics such as billing (how to bill out large treatment plans and what procedures can be billed to medical insurance) and high-end prosthetic options like ceramic with the All-on-4