(PRWEB) July 30, 2012
The new dental marketing packages available from Internet Dental Alliance, Inc. (IDA) make it easy for dentists to choose the types of new patients they market to. With this kind of strategic planning, dentists can customize their marketing campaigns to maximize the mix of their practice’s local demographics and their clinical skills. For example, doctors can attract new dental insurance patients as well as more people looking for cosmetic dentistry, dental implants, gum disease treatments, etc.
IDA’s New Patient Marketing Machine features turnkey Web Portals that dentists can customize with their choice of pre-written articles based on the keywords for the kinds of leads they want to generate. In the previous dental insurance example, possible articles to display in the Web Portals’ Dental Info Center are “What’s the difference between dental insurance and health insurance?”, “What about discount dental plans?” and “Getting your dental treatment covered”.
“Whether you practice in a dental market where fee-for-service is profitable or where you need to take insurance to keep chairs filled, IDA’s Portals can be customized to attract the kinds of new patients that will increase your bottom line,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. and dental marketing guru. “By strategically optimizing your dental websites with keywords that your high-value patients use whey they search online, you can have more control over your cash flow.”
Web Portal pages can be quickly and easily added or removed, so dentists can set up a new campaign within minutes to target specific kinds of patients. It’s good to remember, though, that removing pages from the website should only be done with long term strategy in mind. Once the pages are gone, they will not appear in the search engine results pages (SERPs) and will no longer generate leads for that patient type. So it’s best to remove pages only when the practice will no longer be offering those treatments or services on a permanent basis.
About Internet Dental Alliance, Inc.
IDA is North America’s largest provider of dental directories and websites for dentists. It completed its unique Lead Fire lead generation system in 2012. LeadFire technology automates dental SEO and content marketing and allows doctors to begin generating new patient leads within minutes of set up. It automatically optimizes IDA Web Portals for each dental office using geo-targeted local search terms. Internet Dental Alliance provides online dental marketing services such as dental website design and other dental management advice and resources.