Provision Call Tracking Numbers and Retrieve Reporting Data on the Fly with Mongoose Metrics API

Cleveland, OH (PRWEB) August 26, 2010

Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, today announced its API feature which enables customers to quickly and simply manage hundreds of thousands of phone numbers with ease. Mongoose Metrics API is integral for businesses which use call tracking numbers on a large scale because it allows them to automate the management of their often massive inventory. For white label providers, this flexible and scalable API allows them to integrate thousands of orders per day while still presenting a consistent customer interface for provisioning and reporting.

For businesses such as online publishers which manage thousands of advertisers — and even more phone numbers — choosing a call tracking provider with a fully-fleshed out API is imperative, says Bradley E. Reynolds, chief executive officer for Mongoose Metrics. He adds, We are the first and only company to enable businesses to provision keyword-level call tracking campaigns using an API.

When it comes to analyzing and interpreting the data resulting from call tracking campaigns, Mongoose Metrics is also the first and only company to provide an API for retrieving session-level call tracking reporting. Data includes keyword source, advertising source, geo-location, caller ID, length of call, call recording, last URL visited, campaign and ad group as well as customizable data points. The immediacy of available data lets marketers make decisions more quickly and efficiently, often leading to an improved ROI of 20 to 30 percent, Reynolds says.

About Mongoose Metrics

Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industrys first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics and Omniture SiteCatalyst. The companys innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.

About Call Tracking

Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each callers online behavior and buying persona.

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

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