Psst, Microsoft! Bashing Competitors Isn't a Marketing Strategy

Psst, Microsoft! Bashing Competitors Isn't a Marketing Strategy
Let's be real: Microsoft is no stranger to bad advertising campaigns. However, its recent campaign may just be the worst yet. You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it. It's the Scroogled campaign …
Read more on Search Engine Watch

Search Industry Job of the Week – Head of Search Engine Marketing
Amazon's Global Marketing Team is looking for a Head of Search Engine Marketing to lead the company's worldwide paid search marketing program. As the leader of the Amazon Sponsored Links (SEM) team, you'll lead the business and technology teams …
Read more on Ask Kalena Search Engine Advice Column (blog)

10 Ways to Integrate Vine into your Social Media Marketing Strategy
There are some really great reasons why you should think about using Twitter's new video sharing app to promote your business or brand. Vine is already extremely popular, which means it should become a part of your social media plan. Using Vine is also …
Read more on Search Engine Journal

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