Public Relations Bootcamp 2015

Public Relations Bootcamp 2015
Event on 2015-04-28 09:00:00
Public Relations Bootcamp by intelectasia is the most highly anticipated Public Relations workshop! With trainers ranging from award-winning journalists to experienced PR practitioners, PR Bootcamp has always been a sold-out workshop as we cover the needs of PR practitioners in this three-day power packed workshop.It is suitable for beginners and intermediate levels. For senior levels, PR Bootcamp can also be a refresher course! We cover the three most important aspects of Public Relations-Media Relations, Crisis Communications and Social Media PR.  Key topics includes: Day 1 : Media Relations Here we will cover:

  • What is News? How the Media Works? How Journalists Hunt for Stories?  
  • Media Relations Insights (Media Landscape in Malaysia) Pitching Stories to Journalists and Editors-How to Hook Them (face to face, email and phone pitch)
  • Press Release & Media Invitation writing
  • Difference between Online, Print and TV- Know the needs of each

– Speakers for Day 1 includes senior journalists/editors from top news agencies (print, online, TV) and award winning PR Practitioners Day 2: Crisis Communications: Here we will cover: 

  • Preparing a Crisis Communication Plan (Best Elements in a Crisis Communications Plan)
  • Crisis Communication Case Studies
  • 3 Step Crisis Communications Strategy (Prepare, Execute, Evaluate)
  • Working with the Media (before, during and after a crisis)
  • Mock Crisis Scenarios

– Speaker for Day 2 includes PR practitioner (who has handled crisis before) and one senior journalist Day 3: Social Media+PRHere we will cover: 

  • Let's Get Started (Fast Track to Twitter, Facebook, Instagram)
  • Creating sharable content for social media 
  • Social Media Policies
  • Measuring and Evaluating  social media  PR Campaign 
  • Managing Social Media Crisis

Seats are really limited! Call us at 03 77269377 for more information or visit www.intelectasia.com

at Armada Hotel
Jalan Utara
Petaling Jaya, Malaysia

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