Public Relations vs. Marketing

Should PR and Marketing be lumped together? Or should they be treated as separate endeavors? We ask Kent State University PR professors Bill Sledzik and Dr. …

5 thoughts on “Public Relations vs. Marketing

  1. Prof. Batchelor, what are you talking about? I am shocked. you didnt even define marketing properly…. marketing is an umbrella? that’s a metaphorical function but not definition. PR is a function of communication not business….. i cant go on on basics… so disapointed

  2. Examples of good PR. Johnson and Johnson had the Tylenol tampering scandal back in the 80s. Good PR communicated the company’s loyalty and commitment to making the product safe. The public believed. The recent BP oil spill was a disaster. After several months of tail-chasing, BP launched a PR campaign. They used their own black employees from Louisiana in TV spots—making face-to-face promises to the people that they will remain committed to restoring all the wetlands. The people believed.

  3. Prof. Batchelor’s comment suggesting very little difference between both disciplines is troubling. Marketing is “one-way” communication that causes transactions that deliver products and services in exchange for something of value to the provider (large companies depend on advertising to do this). PR is “two-way” communication that establishes and maintains mutually beneficial relationships between a company and those publics upon which its success or failure depends (relationship management).

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