Publix's new marketing move relies on customer loyalty, social media

Publix's new marketing move relies on customer loyalty, social media
Publix's official Twitter account went live in 2013, years after competitors like Whole Foods and Wal-Mart began using it as a marketing tool. This is the first time the company has used social media this way in a marketing campaign. Publix has …
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Qld takes to social media to promote reef
The Queensland government hopes to lure more international tourists to the Great Barrier Reef through a new social media marketing campaign. The campaign, which features a series of online videos showcasing the reef's beauty, follows UNESCO's …
Read more on 9news.com.au

Marketing: 7 Social Media Hacks for Busy Event Planners
The marketing world in particular was taken by storm, and there is information abound on how to harness the power of social media to your advantage. One particular facet of marketing has been left relatively untouched in the axiomatic sea of 'how-to's.
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