Q&A : Katrina Craigwell , digital marketing manager , General Electric

Q&A : Katrina Craigwell , digital marketing manager , General Electric
GE's digital marketing manager on why they launched their game, Wonderground, and how it benefits the brand. Also in this story. Game on: How brands can make the most out of the multi-billion pound gaming market · A marketer's guide to the changing …
Read more on Marketing Week

Price Chopper Creates New Shopper & Digital Marketing Department
Schenectady, N.Y. – Price Chopper Supermarkets/Golub Corporation announced the creation of a new Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the company's digital …
Read more on PerishableNews (press release)

Email Trumps Social For Customer Lifetime Value In Digital Marketing
New research has claimed email is more successful than social media as part of a digital marketing strategy, at least when it comes to maintaining high value customers. The study from Custora also revealed customer acquisition by email had actually …
Read more on Internet Marketing News

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