QU2 Business Accelerator Programme

QU2 Business Accelerator Programme
Event on 2013-02-07 09:15:00

**** For booking onto individual workshops please select your date choice from the drop down menu.****

Accelerate your business growth with ten half day workshops designed to coach you through from start to maturity. This training has proved to double the sustainability of early stage businesses.

To reserve your place call 0113 281 6770.

Costs: Free to QU2 members (on Virtual office gold or private office tenants), £20 per workshop to all others

Book all 10 workshops for a discounted rate of just £150


1. Business Basics : Thursday 7th February

• Evaluating business ideas and skills assessment

• Market research and competitor analysis

• Goal setting – personal & business

• Business structures, Company & VAT registration

• Trading names, logos & intellectual property

• Permissions, licences, compliance & insurance              


2. Business Planning: Thursday 21st February

•             Business banking, finance and support

•             Trading preparations & costs

•             Business Planning

•             Projecting costs & revenues

•             Assessing profitability & liquidity


3. Marketing: Thursday 7th March

• Segmenting markets & understanding customers

• Determining competitive advantage

• Marketing strategy & tactical planning

• Effective implementation & outcome analysis

• Choosing media, costs & returns


4. Accountancy and Tax: Thursday 21st March

• Record keeping & basic records 

• Double entry book keeping

• Completing VAT returns

• Financial projections & cash flow

• Statutory regulations & compliance


5. Legal Matters: Thursday 28th March

• Shareholders & loan agreements 

• Leases & personal guarantees

• Intellectual property protection

• Terms & conditions and contracts

• Statutory regulations & compliance


6. Sales: Thursday 18th April

• Presentation, engagement & closing

• Advanced sales techniques

• Analysis & learning

• Positioning & proposition

• The sales process & pipeline


7. HR: Thursday 2nd May

• Before you start recruiting

• Defining what you need

• Job descriptions and Person

• Specifications

• The Recruitment Process

• Interviewing Do’s and Don’ts

• Offering the job

• Induction and Probation

• Supervision and Appraisal Meetings (employee development)


8. Online marketing, including Search Engine Optimisation and pay per click advertising: Thursday 16th May

• Using the web to market your business in the most cost effective way

• Using natural search to get your website in the 1st page of goggle

• Using pay per click marketing as a cost effective way to promote your business


9. PR to grow your business: Thursday 6th June

• What makes good PR

• Writing an effective press release

• How to stand out from the crowd

• What you should and shouldn’t be saying on your brochures / website


10. Social Media to Promote Your Business: Thursday 20th June

This introductory workshop looks at current social media trends, how to use social media to grow your business, including Facebook, Twitter and LinkedIn, social media strategy and measuring success. The tips and tools you will gain throughout the workshop make managing your social media presence easier and quicker.

at Old Broadcasting House
148 Woodhouse Lane
Leeds, United Kingdom

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