Rahul Nawab, Co-founder, IQR Consulting is presenting at G2E Asia
Event on 2013-05-22 16:30:00
Rahul Nawab, Co-founder, IQR Analytics, is invited as a Speaker at Asia’s largest casino expo G2E Asia. Global Gaming Expo Asia (G2E Asia) is the premier Asian gaming event and one-stop sourcing platform for gaming decision makers in Asia to discover the most comprehensive array of new products and services, network with industry-leading manufacturers, and learn the latest trends. Rahul is going to speak on CRM / Tracking Systems, Social Games, iGaming and Beyond.
Brief: “Know your customer,” an adage that is accepted in casinos worldwide, is sometimes difficult to implement in Asia. Privacy concerns by players coupled with government regulations make player tracking a challenge for some Asian casinos. During this session, experts will describe how casino executives are utilizing innovative technology to understand their customers.
• Understand how the Asian online and social gaming models differ from the West
• Examine tracking systems and programs and evaluate their success
• Discuss the challenges and rewards of social media marketing in Asia as applied to the gaming market
at Cotai Strip Cotai Expo