Rare glimpse into the Michael Jordan marketing machine

Rare glimpse into the Michael Jordan marketing machine
The specifics of Jordan's sponsorship deals clearly demonstrate just how valuable Jordan's image is, according to sports marketing expert Bob Dorfman. chart jordan sponsor. Some companies behind these endorsements fought to keep the details of their …
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Liquor industry offers to help regulate marketing
SA'S LIQUOR industry will help craft stricter alcohol advertising rules in a bid to prevent the government from raising the minimum drinking age to 21 from 18, an industry official said on Friday. SA already has laws that prohibit underage drinking and …
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Unilever's Stan Sthanunathan on creativity in the marketing industry
She had a chance to speak to Stan Sthanunathan, senior vice president – consumer & market insights at Unilever, to find out more about creativity in this day and age, and how brands need to keep up with the rapid change happening in the marketing …
Read more on Bizcommunity.com

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