Reach Meeting Planners with Content Marketing, Report Says

Reach Meeting Planners with Content Marketing, Report Says
So asserts a new report by Marketing Challenges International (MCIntl), an American firm that represents international DMOs in the United States. Titled "The Business of Storytelling," it concludes that content marketing is the best tool for engaging …
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The value of content marketing
Content marketing is about showcasing our hotels and villages, via useful or entertaining information, videos and photographs, to help inspire new guests to visit us. Warner is blessed with a loyal following. More than 75% of bookings are from repeat …
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5 essential tips to increase brand awareness using content marketing
Outbrain's European marketing director Sarah Gavin discusses the importance of content marketing for brand awareness. As content marketing budgets continue on their steady upward trajectory, more and more marketers are becoming content creators.
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