Reaching Reading Groups Today: Effective Marketing and Publicity

Reaching Reading Groups Today: Effective Marketing and Publicity
Event on 2015-05-06 18:00:00

Carol Fitzgerald, Jean Hanff Korelitz, Jill A. Tardiff and Jeanette Zwart join Bridget Marmion and Rich Kelley on May 6

Faced with fewer bookstore shelves and book review pages than five years ago, anyone marketing a book today must know how to reach the huge and vibrant world of reading groups.

"By some estimates, five million Americans gather every few weeks in someone’s living room or in a bar or bookstore or local library to discuss the finer points of “Middlemarch” or “The Brothers Karamazov.” (A perfect number is hard to pin down because some people belong to two or three clubs, and of course, there’s no central registry of members.)"—James Atlas, “Really? You’re Not in a Book Club?” (The New York Times, 3/22/14)


Which kinds of books and authors appeal most to reading groups (also sometimes referred to as “book clubs”).  What’s the best way to bring the right book and author to the attention of reading group members? How is finding and pitching nonfiction reading groups different? What role might your local bookstore, library or GoodReads, the reader review site with some sixteen million members, play in this outreach?  How about promotional opportunities like Author Buzz and   What if an author can't travel, but could call or Skype?

Please join Jill Tardiff, current chair of National Reading Group Month, Carol Fitzgerald, Jean Hanff Korelitz, Rich Kelley, Jeanette Zwart and Bridget Marmion on May 6 as they cover these and other strategic questions and offer insider tips in REACHING READING GROUPS TODAY: Effective Marketing and Publicity.


Writers – both traditionally published and self-published, and especially genre writers – interested in knowing what to do to reach this important but often puzzling channel

Marketing and publicity professionals eager to learn current best practices for how to get the most from reading groups: getting their authors into them and having the greatest impact

Agents and editors curious about how reading groups work and what their authors should be doing to tap into this booming phenomenon


Carol Fitzgerald is co-Founder and President of The Book Report Network (TBRN) — a group of Internet sites about books and authors that have become the gathering places for a large and devoted community of booklovers since 1996.

Rich Kelley, VP, Your Expert Nation, has been marketing books to specialized audiences — online and via direct mail — for more than 20 years.

Jean Hanff Korelitz is the founder of BOOKTHEWRITER,  a New York City based service that represents over 100 authors available to visit book groups in and around NYC. She is also the author of the novels You Should Have Known, Admission, The White Rose, and The Sabbathday River.

Jill A.Tardiff is the concept developer and current chair of National Reading Group Month (NRGM), a marketing initiative of the Women's National Book Association (WNBA). She was also a contributing editor and project manager at Publishers Weekly for fifteen years.

Jeanette Zwart is currently Marketing Strategist at Book Industry Study Group (BISG). She was VP of Sales at HarperCollins for fifteen years and has a national reputation for building audiences for debut authors and midlist books. Jeanette also takes on select freelance marketing and strategy projects for authors and publishers and is a regular reviewer for Shelf Awareness.


Bridget Marmion is Founder and President of Your Expert Nation and former SVP of Marketing for a decade each at FSG, Random House and Houghton Mifflin.

The Conference Room Confabs Series

Reaching Reading Groups Today: Effective Marketing and Publicity is part of a series of Conference Room Confabs Your Expert Nation is hosting every other month. The next one will be on September 16. LIGHT FARE WILL BE SERVED AT EACH SESSION.

Please email with any questions.

What Attendees Have Said about Previous YEN Events:


“Last night — once again — I was amazed at how much I could STILL learn about self-publishing from you and your associates. After all, to date I've attended one all-day YEN conference and 3 evening confabs (and have notes from all of them.) You'd think your material might have been exhausted by now, but nope, the good stuff keeps coming.”— John Emmerling, author of It Only Takes One (Simon & Schuster) and Why Do Dogs Sniff Hydrants? (self-published) on “Timeline to Success: When Should Authors Begin Preparing for Successful Publication — and How?”


"For an author like me who's in need of a website, Your Expert Nation's session, WHAT MAKES AN AUTHOR WEBSITE GREAT, was just what I was looking for. It taught me what works and what doesn't. I found it indispensable. Thank you!" — Ann Marie Cunningham, science journalist, co-author, Ryan White: My Own Story (Signet) on “What Makes an Author Website Great”


“It was a great and informative seminar and among the most valuable and useful sessions of Social Media Week 2014.” —Rupa Mishra, Fashion/Luxury student at Fashion Institute of Technology (FIT) on “What It Takes to Get Published in 2014” 


“A wonderful, informative experience.” —Paul Charles Pemberton, author and screenwriter on “Metadata Meets SEO: How Authors Can Improve Their Books’ Discoverability”

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