Realising Your Digital Potential

Realising Your Digital Potential
Event on 2013-06-12 09:15:00

The digital world is increasingly complex and it can be hard to know what channels to pursue and how to leverage them for competitive advantage. This seminar will look at tools and techniques you can use to uncover hidden potential, as well as addressing the challenges that companies face when implementing digital marketing strategies. Topics we will look at include:

  • How to set-up, use and interrogate Google Analytics and other data more effectively
  • Common pitfalls and mistakes
  • Integrating digital with marketing and business strategies

Who should attend?

Senior management who are responsible for their company’s marketing activity – domestic and/or international.

at University of Kent
33 Queen Street
Canterbury, United Kingdom

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