Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
After optimization, targeted combinations indexed in the top seven positions on the SERP increased 179%; top two positions increased 399%; third through fifth positions increased 97%; and targeted combinations not indexed in the top seven positions …
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Writing Content for Users vs. Search Engines: Is There Still a Difference?
There was a time when you'd absolutely have had to use "jaguars" in your content a time or two. And at that, if someone was searching for Florida football teams or Guatemalan predators, your page might have an equal chance of appearing in either SERP.
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Study reveals 'extensive' bidding on hotel brand keywords by OTAs
"Some brands may see OTA ads as a valuable insurance policy on the SERP, providing a place for the searcher to book with their hotel regardless of where they click. Conversely, some brands may view OTAs' ads as threats to direct bookings. Others will …
Read more on BigHospitality.co.uk