Report: We Aren't Delivering on Digital Marketing Yet

Report: We Aren't Delivering on Digital Marketing Yet
Surprisingly, even with the onset of social media and digital marketing tools, most marketers and consumers still use and relate to more traditional methods. Forty-seven percent of consumers and 41 percent of marketers said they prefer TV and print …
Read more on CMSWire

The Changing Digital Marketing Landscape
Companies' budgets for digital marketing are growing about twice as fast as their overall marketing budgets, Gartner's new Magic Quadrant for Multichannel Campaign Management (MCCM) shows. Digital marketing now represents approximately a quarter of …
Read more on Direct Marketing News

20 noteworthy campaigns guaranteed to inspire your own digital marketing
Wendy Clark, SVP of Integrated Marketing, calls it the new Brand Franchise, the “next level in brand communications”. It feels bigger than a brand campaign, and actually feels like Coke's "Liquid and Linked" strategy in action. It's a genuine digital …
Read more on Econsultancy (blog)

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