Reputation Management Experts Share Top Tips to Promote an Online Business for 2014

Scottsdale, AZ (PRWEB) December 23, 2013

Consumers are increasingly becoming more savvy about their buying decisions and are utilizing search engines daily to research facts on goods, services and products they are interested in. Whether they are planning a purchase tomorrow or in four months, it is essential for businesses to consider their online presence. Therefore, the best online reputation management firms follow certain protocols when advising their business clients in regard to maintaining an excellent online reputation. Reputation Maxx is providing a list of ways for businesses to improve their online reputations.

1. Ensure that the website logo and social media image is professionally designed.

Businesses of any size should establish a strong presence online, and in order to do so must create an online brand and logo that is well designed. This should be one of the first goals when introducing a business to social media channels as well as designing a new website. Make a one-time investment with an experienced graphic designer who will ensure that the companys business brand and image shines online. The reputation management experts at Reputation Maxx recommend not doing graphics on ones own, unless the person is a professional graphic artist.

2. Consider keyword alerts.

The best online reputation management firms like that of Reputation Maxx advise customers to set up automatic keyword alerts through Google to stay in-the-know about everything associated to the industry the company is involved in. In regards to the companys particular industry and brand, be sure to learn what people are saying about it on the Internet. The most convenient way to do so is by establishing automatic keyword alerts with Google or do a social mention search to research content relevant to the industry involved.

3. Connect with industry niche groups.

One of the best ways to network and engage with targeted consumers is through social media platforms such as LinkedIn and Facebook. While many may want to immediately promote themselves or their company by posting lots of content at the same time, it is important to resist doing so. Consider the platform that the content is being posted on before promoting a blog, product or a company website. It is imperative to remember that timing is everything: do not post too much too often.

Utilizing online reputation management and the above social media tips will not only drive traffic to a website, but also increases the likelihood that visitors will translate into customers, said reputation management expert Walter Halicki.

For more information about the online reputation management services offered by Reputation Maxx, visit or call (480) 696 2394.

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