Reputation Management in Social Media – Dubai

Reputation Management in Social Media – Dubai
Event on 2013-05-22 09:00:00
Optimise your online presence to shape perception and behaviourA one-day intermediate course on how to track, shape and control how you are perceived and discussed in online social media

This course deals with designing your website, your online content and your digital outreach strategy in order to shape stakeholders’ perceptions when they find you on Google or discuss you in social media. You will learn to take control of your online reputation, track and manage issues, predict web user behaviour, and master tools to shape your search profile. Click here to download a full course prospectusCourse format The course takes a tool-focused approach, based on the practical applications of social media optimisation, Google and SEO in strategic PR and communication. The day comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises. Key topics covered

  • Understanding the mechanisms and dynamics that make Google the primary reputation platform for every organisation – and how to control it.
  • Analytics and site rank optimisation
  • Search engine optimisation (SEO)
  • Blogging for SEO
  • The role of social media in Search Engine Optimisation and online reputation
  • Link strategies
  • Keyword strategies
  • Optimising news releases and website content for social media and search
  • Google-bait: creating content that gets discovered

Learning outcomes

  • After this course you will be able to:
  • Use social media to audit, monitor and manage your reputation online in real time
  • Design and develop a keyword strategy for enhancing your online reputation using social media
  • Use social tools such as corporate blogs to build your reputation
  • Understand the mechanisms through which Google defines your organisation’s reputation
  • Create engaging Web content designed to catch the attention of Google
  • Master practical best-practice approaches to influencing what Google says about your organisation including the science of Search Engine Optimisation (SEO)

Who should attend This is a universal online PR and marketing course suitable for communication and marketing professionals at all levels. It is pitched at an intermediatelevel, designed to help you develop strategic approaches and apply sophisticated techniques. Qualification credit This course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure. Feedback “The pace was great, time for reflection and discussion, not heavy on PowerPoint.” –          Liz Osman, Treehouse “Trainer facilitated excellent discussions.” –          E Rodgers, Kids Company “I liked talking about real life examples and hearing from people in other industries.” –          Nicola Casperson, Imagination Ltd “I liked the interaction and the workshops. It was really useful and relevant to what I was working on in my current job.” –          Rebecca Beehre, Transport for London  

at Dubai International Jazz Festival
Dubai Media City
Dubai, United Arab Emirates

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