Retail Sites, Including Amazon, Dominate Paid Search Advertising on According to New Research by Searchmetrics

San Jose, CA (PRWEB) March 13, 2013

A new study reveals that retail web sites are dominating paid search advertising on, with taking the lead as both the most visible retail advertiser and also the retail brand most likely to be seen in organic search results.

The findings come from a study by search and social analytics software leader, Searchmetrics, which has produced a list of the top 20 most visible sites in paid search on (see table below) and a similar list for the top performers in organic search.

While question answering site,, takes the top position in the list for paid search advertising, 11 of the others in the top 20 are retail focused sites

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